Flag Users in Braze
Overview
This is not an officially supported Google product.
Braze’s Looker Action lets you identify specific users in Looker and flag them in Braze. This makes creating segments fast and easy, allowing you to then send these specific users a campaign via Braze. Schedule and send these cohorts to Braze at your preferred cadence, in accordance with your brand’s business needs. - Take Action on Custom Data - combine engagement data tracked by Braze with all your Looker-accessible data sources and act on it by tagging relevant users — all with the Braze Currents data streaming export tool. - Improve Time-to-Action on Insights - cut down on time to implement data-driven messaging to your user base, increasing the responsiveness and effectiveness of your outreach. - Support Data Democratization - every marketer with access to Looker can tag users in Braze without programmatically hitting our API, no engineering resources necessary.