Facebook Custom Audiences
Marketers now have the power to unlock the value of their company’s first-party data by using Looker to easily define, build, and send segments and audiences directly to Facebook, via Custom Audiences. With those lists in Facebook Ads Manager, companies can re-engage existing customers, expand their reach to look-alike audiences, or even exclude existing customers from customer acquisition campaigns.
- Identify new audiences to run ad campaigns against by analyzing and exploring first-party data
- Quickly and easily build and send custom audiences to Facebook
- These lists will be durable when 3p cookies are removed
- Use Custom Audiences to reach users cross-device, across Facebook and Instagram