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Facebook Custom Audiences

Send first-party data to create, update, and replace custom lists in Facebook Custom Audiences
Send first-party data to create, update, and replace custom lists in Facebook Custom Audiences

Overview

Install this action for free by enabling it in your in-product Admin > Actions Page, or by contacting your Looker admin.

This is not an officially supported Google product.

Marketers now have the power to unlock the value of their company’s first-party data by using Looker to easily define, build, and send segments and audiences directly to Facebook, via Custom Audiences. With those lists in Facebook Ads Manager, companies can re-engage existing customers, expand their reach to look-alike audiences, or even exclude existing customers from customer acquisition campaigns.

  • Identify new audiences to run ad campaigns against by analyzing and exploring first-party data
  • Quickly and easily build and send custom audiences to Facebook
    • These lists will be durable when 3p cookies are removed
  • Use Custom Audiences to reach users cross-device, across Facebook and Instagram

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