Send User Attributes to mParticle
Create new audiences an augment existing user profiles with data from Looker.
Create new audiences an augment existing user profiles with data from Looker.
Overview
Install this action for free by enabling it in your in-product Admin > Actions Page, or by contacting your Looker admin.
From drill-downs to filtering in Looker explores, Looker users can easily hone into specific user groups and uncover behavioral insights. Now, with the mParticle Action, users can create data-driven customer segments by sending results from Looker directly to mParticle’s robust customer data platform. Users can now create a fuller view into their customers to create new segments for better customer targeting." - Customer Audience: Create a new list of target customers based on analysis and filtering executed in Looker. - User Profiles: Augment user profiles with user attributes to create a more robust understanding of each user - Events: Send a list of events with associated users to tie individuals to specific online actions