Multi-Touch Attribution by Segment
The Marketing Attribution Block provides first and last touch attribution models for application and web data collected by Segment. Multi-touch attribution models enable you to get an even more complete picture of the customer journey through acquisition channels. In addition to first and last touch, this block includes out of the box models for:
- Time Decay
Customize the block to the session definition, lookback window, and custom attribution model that best captures channel performance for your business.