Campaign Monitoring by Supermetrics
This block provides a holistic view into an organization’s marketing spend and campaign performance across most digital marketing channels.
This block provides a holistic view into an organization’s marketing spend and campaign performance across most digital marketing channels.
Overview
Install this block for free by contacting your Looker admin or visiting your in-product marketplace.
Give users the ability to understand digital marketing ROI through conversion trends, performance by channel, and campaign-level metrics all within Looker’s centralized data platform. Drill into high level metrics to uncover over- and under-performing campaigns to optimize campaign spend. A sampling of the analysis in this block includes:
- Channel Performance — understand which marketing channel brings in the most conversions or trigger desired actions in your visitors
- Campaign Performance — track each campaign performance to optimize your marketing spend and increase ROI