Digital analytics by mParticle
With mParticle you can: Capture a comprehensive set of data points that represents how users interact with your digital properties, such as custom app events, eCommerce transactions, sessions, screen views, app state transitions, push messages, crashes, attribution sources, etc. Identify users with various types of user identities and track user attributes. Build audiences from your app users based on what they have done within your digital properties, and send resulting segments to ad platforms (facebook, twitter, appnexus, etc.) for marketing purposes.