Digital Marketing Analytics by Heap
Once Heap Connect is enabled, data will begin syncing on set intervals to the warehouse of your choice. Heap supports Snowflake, Redshift, and BigQuery as well as S3. The Digital Marketing Analytics block provides the backbone for commonly sought after marketing metrics when analyzing web or mobile activity as well as provides the ability to modify the LookML to tailor the reports for your specific use cases.
You can explore and dive into metrics like:
- Top referral sources
- Marketing channel performance through UTM parameters
- Demographics (location, device type etc.) of sessions
- Onsite conversion funnels