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Give users the ability to easily run any report that can be found in GA's native reporting platform, and analyze your full GA data set, all within Looker's intuitive interface. Use this Block to explore website engagement and user retention across audience types and sources to identify behavioral trends and friction points for all your various cohorts of customers. Take advantage of the deeper, more complex analysis possible with this premium offering, including customizable page and event funnel, historical views of your goals, and custom campaign cohort analysis to track their customer journey. A sampling of the analysis in this block includes:

• Custom Goals - identify custom goals using pages, event actions, event labels, and event categories and see how those have trended across time.
• Customizable Funnels - dynamically analyze user flow through various stages of your website to see where customers are dropping off
• Campaign Impact - See how your marketing campaigns are affecting customer performance on your web pages