Marketing Analytics by Adobe SiteCatalyst
Obtaining access to event level data from SiteCatalyst enables granular and customized analytics via Looker for your website. The block provides the basis for metrics including:
- Site Traffic: Daily Active Users, Event Counts, Visit Counts
- User Retention: Bounce rate, New vs. Returning Users
- Visit Engagement: Duration of Visit, Average Visit Duration
You can slice and segment these metrics based on any of the information you capture in Site Catalyst and modify for your use case.