Marketing Analytics by Adobe SiteCatalyst
The Adobe SiteCatalyst Block is based on a FTP extract of event level SiteCatalyst data from Catalyst DWH. Reach out to your Adobe contacts to obtain this data if you are a SiteCatalyst customer.
The Adobe SiteCatalyst Block is based on a FTP extract of event level SiteCatalyst data from Catalyst DWH. Reach out to your Adobe contacts to obtain this data if you are a SiteCatalyst customer.
Overview
Obtaining access to event level data from SiteCatalyst enables granular and customized analytics via Looker for your website. The block provides the basis for metrics including:
- Site Traffic: Daily Active Users, Event Counts, Visit Counts
- User Retention: Bounce rate, New vs. Returning Users
- Visit Engagement: Duration of Visit, Average Visit Duration
You can slice and segment these metrics based on any of the information you capture in Site Catalyst and modify for your use case.