Marketing Attribution by Segment
By Segment
This block provides in-depth analyses on first-touch and last-touch revenue attribution, customer acquisition cost by channel, channel ROI, and more.
This block provides in-depth analyses on first-touch and last-touch revenue attribution, customer acquisition cost by channel, channel ROI, and more.
Overview
Install this block for free by importing the project(s) from the GitHub repository linked at the top of the listing.
This is not an officially supported Google product.
The Marketing Attribution Block provides first and last touch attribution models for application and web data collected by Segment. Multi-touch attribution models enable you to get an even more complete picture of the customer journey through acquisition channels. In addition to first and last touch, this block includes out of the box models for:
- Linear
- Time Decay
- 40-20-40
Customize the block to the session definition, lookback window, and custom attribution model that best captures channel performance for your business.