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Message Engagement Analytics by Braze

By Braze
The Braze Currents Message Engagement Block comes pre-loaded with Views, Models, Explores and Visualizations for Braze customers using Currents, with a focus on Message Engagement event types. The current version of this block analyzes message engagement funnels.
The Braze Currents Message Engagement Block comes pre-loaded with Views, Models, Explores and Visualizations for Braze customers using Currents, with a focus on Message Engagement event types. The current version of this block analyzes message engagement funnels.

Overview

Install this block for free by importing the project(s) from the GitHub repository linked at the top of the listing.

This is not an officially supported Google product.

This Block uses events from the Message Engagement category of Braze’s Currents product, a data streaming export that allows for granular exploration of event-level data. We provide pre-built Dashboards and Explores so you can easily view and leverage Currents data for your specific use case.

Analyses possible with this Block include:

  • Event funnel visualization
  • Deliverability monitoring
  • Top campaigns by engagement rates
  • Conversion behavior analysis
  • Uninstall tracking over time

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