This is not an officially supported Google product.

Please contact Looker Professional Services to help you install and implement this block.

Thanks to BigQuery Data transfer service companies can get Ads Data from Meta and Google Ads into BigQuery allowing them to dig into ads performance and engagement in all platforms in Looker.

For these users the Pacing Ads Block offers dashboards that enables you to track down the ads performance of the campaigns in your sources and compare the progress of them towards your goals.

• Quickly understand the state of your ads performance towards your goals with the Core Metrics by Campaing- Ads Overview Dashboard. This is your starting point that links out to deep dives into each section.

• Dive into the Campaing Manager Dashboard to see what is the current state of your campaings by source and get more insights from them with the multiple visualizations included.

• Better understand your campaings by using the Marketing Campaings Comparison where you can find daily breakdowns and top performant campaings.

• The Spend Vs Revenue Dashboard allows you to see how your investment is going compared to your revenue.

• Leverage the Goal Vs Actual data Dashboard, to track daily your campaings and set the goal values to see if the actual metrics are performing as expected.

• Test the Period Over Period Method and the Forecasting method included as extra functionalities.