Personalization Analytics by Qubit
The Looker Block for Qubit takes this granular event-level data on visitor site activity, segment membership movement events and experience delivery results and presents it as a Looker explore made up of subject areas, dimensions and measures. Designed for personalization practitioners and marketing analysts looking to better inform their Qubit personalization activities, this Looker block support analysis use-cases such as:
segment and cohort analytics,
Understanding customer behavior and preferences,
And understanding on-site activity down to the individual event level.