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Who are my most frequent customers? Who are my most recent customers? What products or events are driving the most customers to return? What is the lifetime revenue generated by each of my customers? This Block will unlock a myriad of questions around customer behavior. By discovering common threads of behavior across user or customer groups, you can begin to take steps to target the changes you seek. The logic in this Block can be applied to any usage or transactional data where actions can be mapped to users/customers (orders, order items, sessions, visits, etc.).