Looker for Google Marketing Platform
Looker's Blocks and Actions for Google Marketing Platform were crafted in partnership with Google experts to quickly provide a foundation of robust and shareable analytics for Google Marketing Platform advertising and web data. These fully-customizable Blocks and Actions offer interactive data exploration, new slices of data with light ML predictions baked in and activation paths back to Google Marketing Platform to leverage your first-party data to more effectively target audiences.
Use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and DisplayTarget existing customers with Looker's action for Customer Match
Push the core value of your first-party data into Google Analytics for advanced measurement use cases and better targeting with the Looker Action for Data Import
New! Embrace the richness of the row-level data from your apps and website with the Looker Block for Google Analytics 4
Dig deeper into every aspect of your website – from retroactive goal creation to unlimited-step funnels — with the Looker Block for Google Analytics 360
Quickly understand how campaign performance is affected overtime by changes in optimization and bidding strategies with the Looker Block for Search Ads 360
Dynamically choose KPIs, see them broken out granularly, then adjust spending patterns in the console via the Looker Block for Campaign Manager
Expand your insights by joining in external datasets, simplifying complex account hierarchies and streamlining currency data with the Looker Block for Google Ads
Blocks for Analytics 360 and Google Analytics 4 are built on BigQuery export. Blocks for Campaign Manager + Display and Video 360, Search Ads 360 and Google Ads are built on Google's Data Transfer Service files in Google BigQuery.